In 2005, when Marc Jacobs was the creative director at Louis Vuitton, he released the denim bag. The bag quickly became a favourite among the fashion-forward set. The baggy and cabby styles were the perfect addition to any modern, Y2K-loving bag wardrobe. The house’s signature LV monogram print added classic vintage appeal and the gold hardware and smooth leather handle and trims gave it a luxurious finish.

In 2008, Louis Vuitton updated the denim bag with new colours, sizes, and styles. The new colours included black, white, and pink. The new styles included the mini bag, messenger bag, and hobo bag. The sizes remained the same: small, medium, and large.