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OUR VISION

We aim to empower women to look and feel their best. Members can express themselves with the best brands and styles, and do so in a more responsible, less wasteful way. Bigger than trends, bigger than product, this is a new way of thinking.

IT’S NOT COMPLICATED
We offer a straightforward, fuss-free service that works around your life and style. Our flexible membership options enable you to indulge in variety and newness without making a long-term commitment. With simply the best edit of coveted styles and new additions launching every week, COCOON is the members club you’ll never want to leave.

BAGS FIRST
At COCOON, we understand fashion - it’s at the centre of everything we do. Our team of experts have curated the ultimate selection of new-season, pre-owned and limited-edition vintage styles from the most in-demand brands. We provide style leadership and direction so you can browse with full confidence in our edit.  

REAL PEOPLE, UNREAL SERVICE
Membership to COCOON is non-exclusive (how very ‘unluxury’) and open to all. Our subscription service offers everyone the opportunity to access brands and styles that they might otherwise not be able to indulge in, as well as allowing our members more freedom to be adventurous with their style. Put simply, we know the power of a good bag in a woman’s wardrobe and don’t believe anyone should be denied that.

CIRCULAR MINDSET
We believe in a circular fashion future; moving away from a 'take, use, dispose' system towards a modern circular approach that extends the lifecycle of products and materials. We want to encourage the wider fashion community to rethink their wardrobe needs and rethink their fashion consumption. Change happens by making smart choices - in joining COCOON, you’re developing a long-term relationship with us and our community, committing to a more responsible way to access luxury bags. Enjoy your time with the bag of your dreams (vintage Chanel anyone?) and pass it on to be loved by another member when you set your eyes on something else.⁠ It just makes sense.

STYLES DESIGNED TO ENDURE
Our buyers select styles from brands that are renowned for their quality of materials and craftsmanship. Luxury is, after all, designed to last and designed to endure. When bags are in need of a little TLC, we send them to be repaired to extend their sharing life. When they’re no longer a good fit for the collection, we find a loving owner for them to continue to empower and uplift.

OUR PEOPLE
People are at the centre of everything we do. From hiring team members to suppliers, we choose to work with individuals who believe in our vision for the future and want to be a part of our journey. Our predominantly female, multinational team come from a range of professional backgrounds but are united in their passion for what we are building. As a business we want to be a positive force both within our community and the wider fashion industry.

REFLECT, RETHINK, REPRIORITISE
At COCOON we believe self-improvement is key to evolution. We are continually reviewing our processes and policies to ensure that we are doing right by our partners, our employees and our members. True to our values, we aim to develop sustainable processes to minimise our waste and minimise our footprint. We use this thinking to guide business decisions - from our cleaning processes to delivery partners and packaging materials for shipping. We’ll admit, we’re nowhere near where we aim to be and we recognise that. We’re committing to making choices that reduce our environmental impact and we promise to be transparent about our progress. Share your feedback with us, we always love to hear from you and we’ll use it to make better decisions for our community.

 

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How do you grade your bags?

To ensure your order meets your expectations, we determine each bag’s condition before listing it on our website and share this condition grade on each bag’s page. Some of our vintage styles and classic bags have already lived a full life (if only bags could talk…) and may show unavoidable signs of light wear. We have designed a straightforward condition grading matrix to fairly value and categories our styles, using an 8-letter grading system. If you have any questions regarding our condition grading, please contact our membership team.

100% AA+ Brand New and Unworn With Tags
90% AA Brand New and Unworn Without Tags
90% A Hardly used - Great condition, used but no visible signs of use
90% AB Gently Used - Very well maintained, little to no signs of use
90% B Very Good - Well maintained, visible signs of light wear from use
90% BC Good Condition - Visible signs of wear from frequent use
15% C Fair Condition - Significant visible wear from frequent use
85% D Damaged - Obvious damage to item, visible defects