We aim to empower women to look and feel their best. Members can express themselves with the best brands and styles, and do so in a more responsible, less wasteful way. Bigger than trends, bigger than product, this is a new way of thinking.

We offer a straightforward, fuss-free service that works around your life and style. Our flexible membership options enable you to indulge in variety and newness without making a long-term commitment. With simply the best edit of coveted styles and new additions launching every week, COCOON is the members club you’ll never want to leave.

At COCOON, we understand fashion - it’s at the centre of everything we do. Our team of experts have curated the ultimate selection of new-season, pre-owned and limited-edition vintage styles from the most in-demand brands. We provide style leadership and direction so you can browse with full confidence in our edit.  

Membership to COCOON is non-exclusive (how very ‘unluxury’) and open to all. Our subscription service offers everyone the opportunity to access brands and styles that they might otherwise not be able to indulge in, as well as allowing our members more freedom to be adventurous with their style. Put simply, we know the power of a good bag in a woman’s wardrobe and don’t believe anyone should be denied that.

We believe in a circular fashion future; moving away from a 'take, use, dispose' system towards a modern circular approach that extends the lifecycle of products and materials. We want to encourage the wider fashion community to rethink their wardrobe needs and rethink their fashion consumption. Change happens by making smart choices - in joining COCOON, you’re developing a long-term relationship with us and our community, committing to a more responsible way to access luxury bags. Enjoy your time with the bag of your dreams (vintage Chanel anyone?) and pass it on to be loved by another member when you set your eyes on something else.⁠ It just makes sense.

Our buyers select styles from brands that are renowned for their quality of materials and craftsmanship. Luxury is, after all, designed to last and designed to endure. When bags are in need of a little TLC, we send them to be repaired to extend their sharing life. When they’re no longer a good fit for the collection, we find a loving owner for them to continue to empower and uplift.

People are at the centre of everything we do. From hiring team members to suppliers, we choose to work with individuals who believe in our vision for the future and want to be a part of our journey. Our predominantly female, multinational team come from a range of professional backgrounds but are united in their passion for what we are building. As a business we want to be a positive force both within our community and the wider fashion industry.

At COCOON we believe self-improvement is key to evolution. We are continually reviewing our processes and policies to ensure that we are doing right by our partners, our employees and our members. True to our values, we aim to develop sustainable processes to minimise our waste and minimise our footprint. We use this thinking to guide business decisions - from our cleaning processes to delivery partners and packaging materials for shipping. We’ll admit, we’re nowhere near where we aim to be and we recognise that. We’re committing to making choices that reduce our environmental impact and we promise to be transparent about our progress. Share your feedback with us, we always love to hear from you and we’ll use it to make better decisions for our community.


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