CHAIRMAN
Matt Heiman
Co-founded the original Cocoon, one of the four businesses that came together to form the Group.
About Us
The story so far.
Cocoon Group is the UK's leading circular platform for luxury handbags, built through a series of strategic consolidations across the fashion rental and resale space. Between 2023 and 2025, four pioneering businesses came together to form the Group: Rotaro and My Wardrobe HQ in 2023, Cercle and My Wardrobe HQ in 2024, and My Wardrobe HQ and Cocoon in 2025. Each consolidation deepened the Group's expertise, expanded its community and strengthened its position as the destination for considered luxury fashion.
2023
Rotaro My Wardrobe HQ
2024
Cercle My Wardrobe HQ
2025
My Wardrobe HQ Cocoon
Today, the Group operates as Cocoon, the UK's destination for designer handbag membership and authenticated resale. Borrow from 500+ bags spanning 60+ luxury brands, from Chanel and Hermès to Prada and Bottega Veneta. Swap when you're ready, shop pre-owned and pristine pieces from our curated resale edit, or consign a bag from your own wardrobe and let us find it a new home.
CHIEF EXECUTIVE OFFICER
Coco Baraer Panazza
Founded Cercle before going on to lead My Wardrobe HQ as CEO. Now leads Cocoon Group.
Cocoon Group is led by chairman Matt Heiman, who co-founded the original Cocoon, and CEO Coco Baraer Panazza, who founded Cercle before going on to lead My Wardrobe HQ. Under her leadership, Cocoon is entering its next chapter, expanding its membership tiers, scaling its resale platform and building the most trusted circular destination for luxury handbags in the UK.
Every bag on Cocoon is authenticated by our expert team. We guarantee the authenticity of all items.
Trademarks are owned by their respective brand owners. No brand owner endorses or sponsors any ads. Cocoon has associations with some of the brands that are stocked, however not all brand owners have association and/or affiliation with Cocoon.
