Jimmy Choo was a bespoke shoemaker based in the East End of London in the early 1990s whos designs were quickly picked up by the global jet set, including Princess Diana. Jimmy Choo’s niece, Sandra Choi, came on board as Creative Director after studying at Central St Martins and working as Choo’s protégé. Jimmy Choo designs offer an empowered sense of glamour and a playfully daring spirit.
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